What Radiohead’s In Rainbows says about the state of the music industry

Radiohead buzz jumps 1300%

It’s been nearly forty-eight hours have passed since Radiohead’s surprise announcement set off an explosion of fandom around the web. Indeed, Blogpulse shows a more than 1300% increase in the number of posts mentioning the band from September 29 to October 1. Of course, a new Radiohead album is big news, especially after a four year wait, but the real source of conversation is the band’s decision to allow variable pricing of In Rainbows. Much of the commentary revolves around how this is a shot across the bow of the record labels.

In Rainbows is Radiohead’s first record since fulfilling their recording contract. That is to say that there was no record label involvement in the financing, production, marketing or distribution of the album. It’s yet another sign of the changing economics of the music industry in the digital era. Besides the usual “labels are dinosaurs” meme being bandied about, the aspect that strikes me the most about the In Rainbows announcement is the complete element of surprise.

It’s almost inconceivable that one of the world’s most watched band’s most anticipated albums could be sprung so suddenly on an unsuspecting populace.

Radiohead fans have known that there would be a new album “soon,” but a specific time frame was unknown. In fact, until as recently as week ago (Sept. 25) the Wikipedia page for the album maintained that it was to be released in 2008. There were no details other than suspected track titles and new songs played at live shows. We didn’t even know the album’s title until the other day. The fact that the band can say, “Hey it’s done and can be yours in a little more than a week,” that’s the real game changer here.

Consider the case with the band’s previous album, 2003’s Hail to the Thief. Whereas we’d heard nary a peep about In Rainbows, a surprisingly robust unmastered version of Hail to the Thief was leaked on the net TWO MONTHS before the official release date. Albums by other artists regularly appear on the net well ahead of their scheduled release date. Now, there’s the argument that leaked albums aren’t exactly a bad thing, but that’s not the point here.

The point is about control.

Now this is pure speculation, but it seems to me that without the involvement of record label personnel, Radiohead has been able to work in a more secured and isolated environment. Fewer spoons in the pot, so to speak, means fewer opportunities for unscrupulous individuals to make off with recorded materials. When there are so few people working closely on a project, I imagine that there’s much more loyalty and devotion as a whole and fewer people who feel that what they are doing is simply a job.

Added security and more artistic control? Chalk that up as another advantage to not working with a record label.

Of course, like Trent Reznor telling fans to steal his music, Radiohead can get away with this scheme because they’re a known quantity, having already benefitted from ten years of record label backing from a time when record labels were essential to lasting success. In 1997, there’s no way that OK Computer could have become one of the greatest albums ever released without the support of a major label. The media landscape of the late 90s was such that sufficient money to go big could only be found at a major corporation (EMI in Radiohead’s case).

Having generated all that cultural capital with the help of EMI’s resources and having a fan base that is already legion, there’s not much the band has to do at this point to stir up excitement. However, while they have generated the biggest buzz, Radiohead is not the first to distribute “donation-ware” music. Athens, Ga-based label Quote Unquote Records has been working in that fashion since 2006, billing itself at the first donation-based record label. And certainly there have been individual artists with Paypal buttons on their site, asking for contributions in exchange for free downloads. Though, it’s hard to find evidence on how financially successful that approach has been for the relatively obscure.

With a big name artist popularizing the idea, direct-to-consumer sales and personal value pricing are just more cracks in the business model of the record industry.

Historically, labels served the artists by putting money down to help promote, produce and distribute physical media. Throughout the 20th century, it was very expensive to shoot a music video and get posters printed and pay for studio time and hire recording technicians. The mass-production of thousands or millions of vinyl, cassettes or compact discs didn’t come cheap either. It’s impossible to have a record go platinum without manufacturing at least one million copies of it. The upfront money to do that was essentially on loan in the hopes that public interest in the artist would recoup costs and generate a healthy profit.

But since the boom of the MP3 and the increasing affordability and sophistication of “pro-am” music production, that system has been changing. Compared to even ten years ago, it’s exponentially cheaper to record, promote and distribute music using desktop computers and the Internet. Programs like Apple’s GarageBand make it relatively simple for actual garage bands or bedroom auteurs to create compelling, professional sounding music.

Add YouTube and music blogs (such as tunequest) to the mix and artists have a lot promotional muscle at their disposal. Top it off with low-cost DIY and pay-what-you-want digital distribution and the question becomes, “Who needs labels?”

Radiohead announces “In Rainbows.” Released Oct. 10. Download for whatever price you want to pay.

radiohead in rainbows

A very brief post at dead air space, the official Radiohead blog, informs the world that the band’s first album in four years will be available for mass experiencing in ten days:

Hello everyone.

Well, the new album is finished, and it’s coming out in 10 days;

We’ve called it In Rainbows.

Love from us all.

radiohead discbox
In Rainbows Discbox

The post links to the In Rainbows store site, which features a neat animated background with a couple options for pre-ordering the record.

The first is a physical “Discbox” version that includes the both a compact disc of In Rainbows, two vinyl records, a second cd with additional new songs, artwork and booklets and comes packaged in hardback book form. The entire set runs £40.00 (roughly USD$80) and isn’t expected to ship until December. Buyers, however, will receive access to digital downloads of the album on 10/10.

The package looks pretty cool, but eighty bucks is a bit steep for an album, even one from Radiohead. Fortunately, Radiohead is as innovative in their business practices as they are in their music. Showing that the band “gets it” in the new millennial music world, a basic download version of In Rainbows will also be available on 10/10. But get this, there’s no set price for it; you can pay whatever you want. The checkout screen brings up an empty field where you put in how much you’re willing to give (in British Pounds and Pence) in exchange for ten new Radiohead songs. “It’s up to you,” the band says, “No really, it’s up to you.”

radiohead set your own price

An iTunes-like rate of $0.99 per song converts to £4.84 for the entire album and that seems quite fair. The only thing that’s not mentioned is the format and bitrate of the downloads. MP3, AAC, FLAC, other rights-managed or not? 128 kbps, 256 kbps? Radiohead, I’m sure, has come up with an equitable solution.

Also, at the end of the year though, I would love to see a chart of the range of prices people are wiling to pay. That would be fascinating look at the value consumers place on downloadable music.

For a preview, here’s a live version of track 5: All I Need, recorded in Chicago, June 2006:

Radiohead: All I Need- Chicago 6/20/06

InRainbows.com

Additional live previews were compiled by Rawkblog this past July. Download away.

Rock bands and pop covers: man, this is just getting cliche

When Travis covered …Baby One More Time as tender British comfort rock, it was cute.

[audio:070715BabyOneMoreTime.mp3]

When Jonathan Coultan did Baby Got Back as a singer/songwriter folk troubadour, it was funny.When The Gourds played Gin n’ Juice in up-the-mountain bluegrass style, it was just bizarre.

Play:

When Mat Weddle of Obadiah Parker re-invented Hey Ya! as a somber, heartfelt ballad, it was endearing.

Hey Ya Cover

Then there was Alanis, whose performance of My Humps showed sublime brilliance.

Alanis Morissette "My Humps" video

But this, this is just getting out of hand: Jenny Owen Youngs playing Nelly’s Hot in Herre:

I don’t mean to call out Ms. Youngs in particular, but hearing her play Nelly has got me thinking: seriously, what is going on here? What is up with this string of rock-mode artists covering hip hop/pop songs?

And conversely, why don’t we see the same thing in reverse: Contemporary hip hop artists covering rock songs? That might just be cultural differences; rockers cover, rappers sample.

One could argue that a great song is a great song and that successful reinterpretations reflect well on the source material. But I won’t be the one making that argument because, looking over that list of songs, I can’t help but notice that most of those inspiration points are of dubious artistic merit.

While Outkast gets props for artistry, Britney Spears is generally not regarded for the quality of her music. And I like Gin n’ Juice as much as the next guy (5 stars in my iTunes library), but it’s not what I would call “great music.” So, what is it about that song, or …Baby One More Time, or Hot in Herre that makes them attractive targets for rock-based musicians to cover?

Generally, to cover a song is a choice to pay tribute to it or its originator, a way to honor them for their influence and their impact on the development of the person performing the cover. Witness Beatles tribute bands, KISS tribute bands and Elvis impersonators. Shoot, Radiohead has created a cottage industry of cover artists and performers.

But, one does not create a bluegrass version of to pay homage to Snoop Dogg’s profound influence on the evolution of hip hop. It just doesn’t follow. So what’s behind these attempts to radically re-invent songs that are, by and large, not very good to begin with?

One possible explanation is that it’s been nearly a decade since vapid pop and profligate ego-rap began to dominate corporate music culture. Bad music is what the young folks are used to hearing en masse, so it makes some sense that the current generation’s crop of young musicians would play what they are familiar with. I know that when I was younger and in a band, a good part of our repertoire consisted of the contemporary hits of the time.

But we were a rock band playing rock songs. And it was heyday of grunge and its aftermath, where the ethos explicitly called for the rejection of corporate music. The irony of course, is that by the time grunge had become big enough to be called a movement, most of its artists had moved to corporate labels.

Still, those artists didn’t make names for themselves by playing the hits of their predecessors. Nirvana didn’t become famous by playing Rock You Like A Hurricane and Every Rose Has Its Thorn in the clubs of Olympia. Even at the apex of the irony-soaked 90s, one was more likely to see bands covering influential songs from the 60s and 70s rather than perform joking versions of songs by discredited 80s acts. The audience would not have stood for it.

And that’s the other part of this equation: the listeners. Modern audiences seem to LOVE these homages to the silly and ridiculous. Alanis’ My Humps made a huge splash on the net (7.9 million views on YouTube as of this writing). Jonathan Coulton owes a good portion of his stature to his remake of Baby Got Back.

But therein lies a double-edged sword. For established artists, the choice to release an unconventional cover can be a fun diversion for the fan base. But for new and emerging artists, taking a shortcut by means of using someone else’s song to attract attention threatens to forever pigeonhole that artist into the novelty camp.

Mr. Coulton, no matter his other merits, may forever be the folksy-Baby-Got-Back guy. The Gourds, despite their long history, might never outgrow their notoriety as hillbilly gangsters smokin’ indo.

And that’s when it works! There’s always the possibility that the new version might somehow be catastrophically wrong. The above Ms. Youngs cover is my first exposure to her work and from this point forward, she will probably be known to me as the purveyor of a completely unnecessary endeavor.

Why would a new musician take the risk for what is surely an unpredictable response? For the joke of it? Irony? Camp value? Plain harmless mirth? Sure, absurd cover versions might be fun for a while, but like candy, too much will make you sick.

I suspect a large part of the explanation for the phenomenon lies with ever-expanding democratization of the means of production. Until fairly recently, the barrier to entry was significantly high for the recording and distribution of music. In addition to musicianship, one needed to own relatively expensive equipment (mics, amps, multi-track recorders, etc.) and have the knowledge to use them, or one needed to have access to expensive professional studio time. Of course, there was the time and patience needed to get it all put together. And that was just to get the recording made. As recently as ten years ago, getting that recording into the ears of others meant a hefty investment in cassettes and authored CDs from a duplication house.

With so much time and energy involved, musicians, particularly low-resource ones, would surely try to avoid being frivolous with their efforts. Care and consideration of the material were required to make maximum use of scarce commodities.

However, with the aid of technology (inexpensive computers, video cameras, audio recorders and programs like Apple’s Garageband, etc), the process of proficiently recording music is much more manageable and far less time consuming. High-speed Internet makes that music instantly available to a billion people. It can easily seem like a lark to throw together any ol’ ditty based on a whim, including songs that have only recently been released.

In fact, I would not be surprised if that were to become a new trend, the near-immediate release of covers of new songs. Indeed, such an occurrence has already happened. Franz Ferdinand’s version LCD Soundsystem’s All My Friends was released as an official b-side on the All My Friends single. It’s not so far fetched to imagine that Britney’s next single will get a folk treatment on YouTube within days of its release.

Why anyone would do that is beyond me, but it is a distinct possibility.

OK Computer: 10 Years Young

A number of people pointed out to me recently that Radiohead’s seminal masterpiece, OK Computer, turned ten years old a couple weeks ago. That’s right, it’s been a full decade since the band began to cement its reputation as “world’s greatest rock band.”

Where does the time go? It seems like just yesterday, my friend Dan was imploring me to give Radiohead a shot. At this point in the band’s career, I had been less than impressed with their offerings. Don’t worry though, I came around.

Anyway, if I recall my history correctly, the record label received it coolly and feared that its immense sound and intellectual themes would scare away buyers. Fortunately for the band, people are smarter than record labels give them credit for. The rest, they say, “is history.”

To celebrate OK Computer’s decennial, Hypeful has compiled every song on the album, each covered by a different artist, as downloadable mp3s. I’m not sure which is the most intriguing, Shawn Lee’s quasi-soul adult contemporary rendition of No Surprises or the String Quartet version of Electioneering or The Illuminati’s glitched and distorted interpretation of Subterranean Homesick Alien. For my money, I think it’s Silent Gray’s inexplicable rock recording of Fitter Happier.

Of course, none of them improve on the original, but after ten years, the new perspectives are refreshing. But if imitation and inspiration are the sincerest forms of flattery, then the existence of these covers goes to show the extent of OK Computer’s legacy.

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Update July 10: Not to be outdone, stereogum has compiled its own unique list of track-by-track OK Computer covers. This further demonstrated the impact of the record. It’s astonishing that it would be that easy to pull together, from existing sources, TWO complete cover records featuring 24 different artists, with no overlap.

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Radiohead, Paranoid Android live on Later with Jools Holland, May 31, 1997 (two weeks before the record’s release). The band rocks oh so much:

Radiohead – Paranoid Android (on Jools Holland, 1997)

New Radiohead Album Preview

Radiohead will be blessing the world with its creative juices in the very near future. It is a time of much anticipation, with excitement and wariness rolled into a caldron of suspense.

What will the new album sound like?
Can it possibly match the group’s reputation?
What new musical ideas will the world be forced to grasp and understand?

We won’t know the answers to those questions until sometime this autumn, but for now here’s a bit of a preview, courtesy of YouTube:

Update: 9/30. The new album is titled In Rainbows.

Playgrounds: Fun and interesting applications of Last.fm’s technology

The vast array of listening information available at Last.fm probably had a great deal to do with CBS’s decision to purchase the company. Though I’m wary of the deal, I’ve not lost all hope for the site. The Audioscrobbler technology behind it is some pretty fascinating stuff and the data it collects is open and available be analyzed, interpreted, shared and displayed in a lot of diverse applications.

Hopefully, now that CBS’s hand is in the cookie jar, this aspect of the service won’t change. As long as the data is accessible, here’s a number of cool things that can be harvested from Last.fm.

LastGraph

last.fm waveform 2007

My waveform for 2007, through the beginning of June.

Lee Byron’s work on Last.fm data visualization made a fairly large splash on the net recently. The multi-colored waveforms showed undulating music tastes as artists’ popularity expands and contracts over time. It’s fascinating stuff.

And of course, after a moment of exclaiming "cool!" and "pretty!" the question on everyone’s mind was "How do I get one for myself?" Since Byron’s page was more of a demonstration and proof-of-concept, there was no way for someone to enter their username and get a graph of their own listening habits, leaving many visitors disgruntled.

Enter LastGraph, which does what all those disgruntled users were requesting, for whatever username you want. Results are offered in PDF and SVG formats, which are vector based, so you can zoom very close to see small-scale changes in data. The only thing that’s missing is the ability to track an individual artist within the ebb and flow of your listening. Specifically, I’d like to hover over a line and see that artist’s trends highlighted. That’s not going to happen with a PDF though. Oh well.

The site is running kinda bare-bones right now and there is a queue system in place. You may have to wait several hours before your PDF is ready to download. So be patient. It’s worth it. The site’s performance has much improved since it launched.

Also note: the PDFs produced by the site do not render in Mac OS X’s Preview app, so be sure to view them in Acrobat.

Musicmapper’s Last.fm in Time


This chart shows my listening habits during the past 121 weeks (roughly the beginning of March 2005). Click to see larger.

Musicmapper’s Last.fm in Time generates a single graphic that displays a variety of data. The bar graphs in the background represents the total of each weeks play counts. Your top 50 artists are displayed, in rank order, on the right. The line graphs show how each of the top 50 have grown over time.

This can be useful for determining trends in your tastes and habits. In my case, before the 52 week mark, I see a lot flat-lined activity, especially among my top ten, that suddenly takes off. Also, I notice that Susuma Yakota, who I had never heard of before January this year, is in my top 50 and that he got there rather quickly. There is a very steep curve for him starting 23 weeks ago.

Tuneglue relationship explorer


Click for full size.

Tuneglue creates a web of related bands and artists. Start with one artist or band, expand the results to find similar artists or bands, then do the same to those. With four or five clicks, you’ll have a large interconnected web of new bands to explore based on similarities and relationships to your tastes. It’s a neat visual metaphor of musical interest and a good jumping off point for new music recommendations. The lack of sound samples limits its usefulness as an exploratiom tool, though the map is still fun to play with.

One killer app of the site, however, is missing. I talk of course, about a "six degrees" linker. It would be very cool to input two artists and see how many jumps are necessary to connect to two. For example, it takes four jumps to connect Mogwai to the Strokes (Mogwai » Radiohead » The Beatles » The White Stripes » The Strokes, according to Tuneglue). I figured that out on my own, but it would be nice of the site to do it for me.

Last.fm tools by Anthony Liekens

cloud of recommendations

This site features a number of Last.fm related tools. My favorite is the artist recommendation cloud, which generates a number of suggestions for musical exploration based on your top artists. Higher recommendations appear at a larger type size. Recommendations can be based on stats from your overall list, the past 12, 6 or 3 months or the past week.

Also be sure to check out your eclectic rating. I scored an 80 out of 100.

How compatible are your tastes with a radio station?

sekrit

Last.fm user profile bbc6music is, you guessed it, created by the songs BBC Radio 6 (6music) plays on air. Though not every song that the station broadcast gets uploaded to Last.fm, the user profile still manages to add about 100 play counts per day. As of August 2011, the station has an accumulated track count of nearly 380,000. The most played artist is David Bowie.

Mainstream-o-Meter

mainstreamnes

Finally, there’s the Mainstream-o-Meter, which compares your top stats with the overall most played artists site-wide. Each of your most-listened-to artists are given a weighted score which is then used to calculate your overall "mainstreamness."

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Last.fm is certainly a vast treasure trove of information, so hop to it and get exploring.

Tagging Remix and DJ Albums for iTunes and iPod

Remix albums and DJ albums have always proved a challenge to tag in a useful and logical manner because of how they differ from the traditional song-artist-album tagging model. Like compilations, remix albums typically include songs by a variety of artists and musicians. But they are released under the banner of a single artist and it is that artist that I associate that album with. For example, the album Brazilification has tracks by 18 different artists, all remixed by Fila Brazilia. Most, if not all the songs had been published before on each of the remixed artist’s own records or singles, but Brazilification collects them all and releases them under Fila Brazilia.

Oh what to do, what to do? The standard tagging fields don’t offer a clean way to deal with remix albums, so I’ve had to cobble together my own solutions. The methods I use have to be simple and straightforward to use on an iPod, whose navigation options is more limited than iTunes, but it also has to include all the pertinent information, song name including remix title, remixer, original artist and the album (plus genre and year).

Below are the two approaches I’ve developed. Neither one has really worked to my 100% satisfaction, though.

Method One: Remixer as Artist

This scheme is the more predominate one in my library. I’ve been using it for a long time, but have never been that happy with it. In a sense, the remixer is treated as though they have created a cover version of the original.

Artist Tag

Iin my mind, I associate the remixer/dj as the primary artist. It does have their name on the album cover after all. Thus, using the example above, Fila Brazillia is listed in the Artist field.

Album tag

The album tag, of course, is the album name.

Song Title

There’s no easy way to account for, identify and display the originating artist when the remixer is using the Artist field, so they are added to the beginning of the song name using this syntax:

Radiohead: Climbing Up the Walls

This way, I can easily navigate to the album on my iPod, glance at the track listings and see both the original artist and the song title.

Composer Tag

To make locating remixes in general easier, using my Composer tag guidelines, I identify the original artist again in the Composer tag, but surrounded by parentheses to separate them from actual composers.

Problems

This approach doesn’t work semantically. It puts inappropriate data in inappropriate fields in order to make the system function. To continue with the example above, song is technically titled Climbing Up The Walls (Fila Brazillia Mix) and the actual artist is Radiohead. If I had a copy of Radiohead’s Karma Police single, where the remix originally appeared, Radiohead would, quite properly, receive the artist tag.

Also, The scheme doesn’t play nice when my iTunes library interfaces with third-party applications. The song above is submitted to Last.fm as Fila Brazillia – Radiohead: Climbing Up the Wall, which acheives a disservice for both artists. On the site, it pollutes Fila Brazillia’s database of songs and at the same time, doesn’t provide proper credit to Radiohead.

Because the Artist tag has been misappropriated, this contorted design can interfere with statistics. And anyone who’s spent time around here knows that when it comes to my iTunes library I’m a statistics nut.


Brazilification using this first method. click to enlarge.

Additionally, I find it redundant to enter the original artist in two different places. I’ve been relatively unhappy with the scheme, so I recently began to explore other options.

Method Two: Remixer as “Composer”

One idea I’ve been toying with is swapping the Artist and Composer tags in the above scheme. Thus:

Artist Tag

The original artist name. (Ex. Radiohead). Gives appropriate credit source artists and allows them to be included in Smart Playlists that factor artists.

Compilation tag

Under this configuration, there would be multiple artists on the album, so the Compliation check box must be checked.

Album Tag

Takes the form of Remixer/DJ: Album Name (ex: Fila Brazillia: Brazilification). For easy identification when browsing. However, it does present another semantic problem in that it offers more information the album’s actual name. So the remixer could be left out. I’ll have to see how it works in practice.

Song Name

Song name (remix) (ex: Climbing Up the Walls (Fila Brazillia Mix). It’s only appropriate to give each song its appropriate name.

Composer

The remixer, again surrounded by paranthasese to keep it separated and sorted from actual composers.

Instinctively, I like this design. I’ve not really had a chance to implement it on a large scale, but it holds potential to address the concerns I have with my current scheme.

Yes, it still has some redundancy, with the remixer listed both in the song name, album title and composer tag. However, with direct compilation support on newer model iPods, the use of the remixer in the album or composer tag could be omitted.

Using the Album Artist tag to identify the remixer/dj would actually solve all the problems with this plan. But the iPod’s current lack of support for the field leaves me having to use these workarounds. Let’s hope that Apple adds that increased functionality soon.

In any case, this new tagging format promises to make it rather easy to locate and identify all the songs, artists and remixers in both iTunes and the iPod. It also will work with Last.fm submissions and sorts everything nicely for my all-important statistics.


Brazilification using this second method. click to enlarge